How She Creates Good 603: Anthropologie, Visual Design & The Creative Process
An Interview with Anthropologie Window Design Team Leader, Erika on The Creative Process
Is there any better experience than walking into an Anthropologie and soaking up the droves of inspiration that cover every wall, product, and window display? Today, Erika Lavinia, Senior Display Director of Anthropologie shares the behind the scenes of what it’s like to be an artist at one of the most creative stores, how to accomplish GIANT creative projects, how to hold your ideas loosely to let them grow, how to put less pressure on the creative process and so much more! This episode is packed with wisdom, encouragement, inspiration, and peeks behind the curtain….Plus! This episode is a part of my How She Creates Good series where I highlight people who are using their creativity to create good in the world. Erika shares about how Anthro is using art + window displays to advocate for sustainability and supporting our pollinators!
Show Notes:
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Meet Our Guest
Erika Lavinia, Senior Display Director of Anthropolgie
Erika Lavinia is the Senior Display Director of Anthropologie, a global lifestyle brand which specializes in apparel, accessories, intimates, home furniture, décor, and beauty. From its bold beginnings in 1992, Anthropologie has been redefining the retail landscape with an artful approach: magically immersive spaces that invite customers to wander, explore, and be inspired. Creativity and artistry are woven into the fabric of the brand, and imaginative window concepts, designs, and visual theatrics have always epitomized the true spirit of Anthropologie.
For nearly two decades, Erika has been integral in bringing these one-of-a-kind creations to life. Starting as a Display Coordinator in Boston after she graduated from college where she studied graphic design and painting, and eventually moving to join the home office team at the Navy Yard in Philadelphia. Today, Erika leads the display team and oversees the execution of all window displays in all of Anthropologie’s 200+ store locations. Erika is responsible for leading the vision, ideation, execution, and creation of all display concepts and creating innovative campaigns that appeal to all senses, creating an inviting escape through handmade, sustainably crafted masterpieces.
